Sustainability and Good Marketing CAN Co-Exist
Tuesday, April 23, 2013
Since yesterday was Earth Day, let's touch on the impact of sustainability in product packaging. Good packaging design can be an effective marketing tool, yet not do harm to our environment. You may have to think outside the box (yes, that pun was intentional) to achieve these seemingly conflicting goals.
Here's a story of how one design student has worked to achieve those goals.
IMAGINE can help you define your goals, develop the structure for your packaging that achieves them, and the visual design that helps you stand out on the shelf and communicate to your buyers.
IMAGINE Creates Demo Center for Case IH
Monday, April 22, 2013
By 2050, the world's population is expected to expand to 9 billion people. An increased demand for food, fuel, and fiber will require an approximate doubling of agricultural output in that timeframe. Our friends at Case IH have taken a proactive approach and are working to make farming more efficient and profitable while reducing input costs with less consumption and waste.
Case IH turned to IMAGINE to help them to demonstrate to farmers the benefits that their Advanced Farming System (AFS) technology can provide. This demo workstation was then designed to create a dedicated space within Case Dealers for an AFS experience for their customers. iPads and touch screens were utilized to enable the dealer sales people to educate their farmer customers on the AFS benefits, and IMAGINE designed the workstation to optimize the learning environment. The AFS demo workstation was first exposed to dealers at the recent AG Connect show in Kansas City.
Response from dealers at the show was very positive, with many indicating that they can’t wait to get it into their stores to help them to showcase Case’s AFS tools.
Three ways packaging can impact, improve the retail experience
Monday, March 18, 2013
IMAGINE's expertise in packaging design addresses the importance of packaging for successful products in nearly any industry:
When shoppers walk into a store to buy a product, the first point of physical interaction with that product is its packaging. Packaging is what the consumer sees, feels, reads and handles. Whether the consumer realizes it or whether the impact is simply subconscious, packaging makes a difference in determining what gets noticed on the shelf and ultimately purchased. The package becomes an extension of the product itself.
Click HERE for the complete article.
Three Objectives of Brand Awareness
Wednesday, February 20, 2013
We do a lot of branding work for our clients. And the goal of branding is to help increase brand awareness. Here's a great review of why.
Marketing strategists agree that brand awareness in any industry gives that company an edge. Brand awareness accomplishes several objectives for companies seeking to increase sales in the marketplace:
Supporting a Client's Product Line Extension
Monday, June 25, 2012
IMAGINE Helps A&E Introduce New Diagnostic Tool Lineup
A&E Tools recently asked IMAGINE to help them announce an all-new lineup of Digital Diagnostic Tools for the automotive technician, under their Lang Tools brand.
The company has been making quality automotive diagnostic tools for decades, but this line extension was to be their first entry into the digital arena. And unlike most other digital tools, these were designed specifically for automotive use.
We created a full-page print ad, "Does Your Meter Measure Up?" supporting the new line in context of A&E's 80 year history. A facing-page advertorial page then provided plenty of space for detailed product information, from features/benefits to price points. The two page spread ran in the June 2012 issue of Professional Distributor magazine.
We can help you, too, with your new product introductions, or your other marketing needs. So let's talk...about what IMAGINE can do for you!
More Than Just New and Improved
Tuesday, May 15, 2012
Welcome to the all-new IMAGINE web site. We've been working so hard on our clients' needs that we had pushed our own needs aside. But it became time to take a fresh look at our own branding, and our own communications. And we realized that some of you might not have known ALL of the things we do for our clients.
You may have already seen our recently published capabilities brochure that illustrates our SMART THINKING - GREAT DESIGN - PERFECT EXECUTION approach to doing great work. If not, contact us and ask for a copy. In the meantime, feel free to browse through our new site, and see our philosophies and examples of our work.
Watch this space down the road, and we'll share not just news about us, but also ideas and trends in the world of marketing. In short, news you can use!
Then give us a call or drop us a note. And let IMAGINE go to work for you.