This global brazing products company, through acquisitions maintained four separate brands around the world, resulting in customer confusion and marketing inefficiencies. Management wanted to unify the brands under a single umbrella, and re-launch the business.
Since Imagine already handled LucasMilhaupt's print advertising, customer promotions, and product displays, we were engaged to develop and implement a complete strategy for the brand unification. We created a new logo for the unified brand name, and developed brand guidelines that would standardize its usage around the globe. A multi-lingual brochure and a flash presentation were written and designed which introduced the brand integration to the global customer base.